Product
A Product in Dreem represents a commercial item that you sell. Products can have multiple variants (like size or color) and include structured data such as title, description, attributes, pricing, and availability.
Products are stored in Dreem's native PIM (Product Information Management) system, which supports flexible schemas, localization, and dynamic relationships with other objects.
Product Attributes
Product Attributes are individual pieces of structured data that describe a product. Examples include:
Title Description Material Color Fit Category
Attributes can be localized, validated, and used by agents and workflows to generate content, enrich metadata, or drive conditional logic.
Asset
An Asset is any piece of media (e.g., image, video, 3D model) associated with one or more products. Assets live in Dreem’s DAM (Digital Asset Management) system, and can be:
Manually uploaded or imported via API Automatically tagged by AI Linked to product variants or styles
Assets can be reused across multiple products and are critical for content generation workflows.
Variant
A Variant is a specific version of a product, such as a particular size or color. Variants inherit data from their parent product but may have unique attributes, assets, or availability.
Variants are especially important when managing complex product catalogs.
Dreem Studio
Dreem Studio is the visual interface where teams interact with products, assets, and automation workflows. It provides:
A centralized workspace for managing product data Visual editing of content and relationships Access to AI agent tools and manual overrides
Studio is designed to be user friendly and collaborative, empowering both technical and creative teams to work efficiently.
Connections
Connections link Dreem to external platforms for synchronization and publishing. The first integration available is:
Shopify — Sync product data, images, and descriptions to one or more Shopify storefronts. Supports full and partial sync modes, metafields, and variant mapping.
More integrations are planned soon to support additional commerce platforms and content destinations.
Credits
Credits are the currency Dreem uses to measure usage of AIpowered features. Examples of credit usage include:
Generating product descriptions with AI Running enrichment or tagging agents Executing automated workflows
Credit balances are shown per workspace and can be managed through your billing settings. Subscription plans determine how many credits are available each month.
Understanding these key concepts is essential for working efficiently in Dreem. Together, they form the backbone of a powerful system designed to help you create, manage, and scale highquality product content at speed.