Content Kit — best for speed & full asset package
Use when: you want multiple assets (product + model + video) fast from one upload
Pros
Fastest way to generate a full set of content
Optimized workflow (minimal setup needed)
Great for launching products quickly
Cons
Less customizable
Pose library and video prompts are pre-defined (optimized by Dreem for stability across products)
Good fit:
You’re an ecom manager launching new SKUs and need content ready ASAP without manual setup.
Product Shot — best for clean product visuals
Use when: you need clean, consistent product images
Pros
Focused on product clarity (great for PDPs)
Supports flat lay and invisible mannequin
Easy to standardize across large catalogs
Cons
No lifestyle or storytelling element
Less engaging for social or campaigns
Good fit:
You’re managing a product catalog and need consistent, professional product images.
Virtual Model — best for trends & marketing content
Use when: you want to create styled, on-model visuals quickly
Pros
Great for fashion storytelling and styling
Lets you react to micro trends quickly
No need for real photoshoot (save time & cost)
Perfect for seasonal or campaign refresh (e.g. holiday, new collection, sale campaigns)
You can quickly update your product visuals to match:
trending style on social
a new season (summer / winter)
holiday campaigns (Christmas, Back-to-School, etc.)
“On Sale” or end-of-season promotions
All without organizing a new photoshoot — you can go live in minutes.
Cons
More subjective (depends on styling preference)
May require iteration to match brand direction perfectly
Good fit:
A marketer refreshing the entire product page for a holiday campaign
A stylist adapting products to match a trending outfit style on social
A brand team launching a seasonal sale and needing updated visuals instantly
Image-to-Video — best for motion & performance content
Use when: you want to turn images into short video content
Pros
Comes with a ready-to-use prompt library (angles, movement, model, etc.)
No need to think about prompts from scratch
You can still edit existing prompts or create your own style
Cons
Less necessary for basic product catalog use
Requires more experimentation if you want very specific creative direction
Good fit:
You’re a paid ads or social team needing quick video content for campaigns.
Quick guide
Need everything fast → Content Kit
Need clean product images → Product Shot
Need styled/model content → Virtual Model
Need motion/video → Image-to-Video
If you’re unsure, start with Content Kit for speed, then go deeper with other types based on your needs.